The BMW logo—often referred to as the roundel—features white and blue colors that are inspired by the Bavarian flag, honoring the German state where BMW was founded. Its design can be traced back to Rapp Motorenwerke, an aircraft engine manufacturer that eventually became BMW. While Rapp’s original logo featured a black horse in a circle, BMW adapted the circular shape and created the iconic roundel. Over the years, the logo has evolved, but it continues to symbolize BMW’s heritage, precision engineering, and strong Bavarian roots.